Target Market
As the smart water bottle market continues to grow, AVA comfortably fits amongst other connected devices. AVA users take medication or vitamins regularly, and are likely be between the ages of twenty and forty.
Potential AVA users
Jane is a twenty-two year old student at UC Irvine. She is majoring in psychology, while working a part time at Nekter. Jane leads an active lifestyle, and often spends her time outside of school exercising and socializing with friends. Classmates describe her as optimistic, driven, and put together. Jane is very health conscious, and takes vitamins to ensure she is receiving all necessary nutrients. Jane would benefit from using AVA as she needs a way to keep her vitamins with her to take throughout the day.
Derek is a senior manager at a finance
firm who graduated from Harvard. He is married with three children. Derek also has hypothyroidism, which requires him to take multiple medications throughout the day. He struggles remembering to take his medication due to his busy schedule and frequently misses doses. AVA will remind Derek to take his medication while also giving him a discreet method to do so.